Authors: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird, Fiona Ellis-Chadwick
Year of Publication: 2021
Publisher: Pearson Education Limited
ISBN-10: 1292321488
ISBN-13: 978-1292321488
Description:
“Digital Business and E-Commerce Management” by Dave Chaffey, Tanya Hemphill, David Edmundson-Bird, and Fiona Ellis-Chadwick is a comprehensive guide to understanding and managing digital business and e-commerce in the modern era. In its 7th edition, this book remains a leading resource for students, educators, and professionals seeking to navigate the rapidly evolving digital landscape.
Covering a wide range of topics, including digital strategy, online marketing, e-commerce platforms, and digital transformation, this edition provides updated insights and case studies reflecting the latest trends and developments in digital business. The authors offer practical guidance on creating effective digital marketing campaigns, optimizing e-commerce websites, and leveraging emerging technologies to drive business growth.
With its blend of theory and real-world examples, “Digital Business and E-Commerce Management” equips readers with the knowledge and skills needed to succeed in the digital economy. Whether you’re a student studying business or marketing, a business owner looking to expand your online presence, or a professional seeking to enhance your digital expertise, this book serves as an invaluable resource for understanding and mastering digital business strategies and practices.
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